For the last few months we have been regular advertisers in a number of UK magazines including Linux Format.

Print advertising is an interesting "game". You can spend a fortune and reap no return or spend very little and see your sales jump over night.

For the first few months of our advertising "run" in Linux format we didn't do anything really "special" with our ads. The ads we ran were the same as any of the ads we'd run in other publications. While I thought this was a good thing on one level I also thought it would be nice to do something a little bit different for the specific demographic of Linux Format (click to enlarge):

I've no idea where Alan, who does our print ads, found the penguin, but it brought a smile to my face.